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Unilever Associate Brand Manager- Ben & Jerry's in South Burlington, Vermont

Ben & Jerry’s:

Ben & Jerry's Homemade Inc., started in 1978 in a renovated gas station in Burlington, Vermont, USA, founded by childhood friends and dedicated activists Ben Cohen and Jerry Greenfield. In 2000 Ben & Jerry’s became a wholly-owned subsidiary of Unilever with the remainder of an independent Board of Directors to provide leadership focused on preserving and expanding Ben & Jerry's social mission, brand integrity, and product quality.

Ben & Jerry’s has an inspiring ambition. We aim to be Unilever’s next billion € brand by 2020. We are expanding rapidly in Europe and in new markets in Asia and Latin America. This translates into a high-paced growth environment married without uncompromising grassroots and activist spirit. That is how we remain a true purpose-led organization with a connected 3-part mission that are reflected in our KPI’s:

Social mission: We initiate innovative ways to improve the quality of life locally, nationally and internationally specifically on Climate Justice and Social Justice, Racial Justice, and Economic Justice Product mission: We make and distribute the finest quality natural ice cream and euphoric concoctions Economic mission: We operate our Company for sustainable, Profitable financial growth

Roles & Responsibilities:

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ESSENTIAL DUTIES AND RESPONSIBILITIES

This role includes the following duties and responsibilities, but additional requirements may be assigned as needed.

Working with the Head of Marketing Operations- Americas, in collaboration with the Customer Development, CMI, Global Brand Development and Global/US Integrated Marketing teams, create programs that build brand awareness, drive trial, demonstrate leadership in progressive values and deliver the fun and irreverence that define Ben & Jerry’s:

  • Own the development and execution of Brand Marketing Plans and Innovation Launch Plans for the US Dairy Pints business that fulfill marketing strategies, support the company's social mission and meet financial objectives for sales, gross margin and profitability.

  • Own in the delivery of the brand P&L across the Dairy Pints segment of the business including any opportunities to drive top and bottom line improvements.

  • Lead the Demand Review process for the US Dairy Pints businesses, working cross functionally while leveraging current consumption and shipment data to provide improved forecasting abilities.

  • Lead the synthesis and reporting of US business results and competitive wargaming, leveraging syndicated data, competitive intelligence, and consumer research to make recommendations on business fundamentals and marketing program development.

  • Working with Integrated Marketing, PR and partner agencies, lead the development and execution of digital, social, experiential & PR plans for the US business.

  • Lead the development of the IC Now program including calendar development, media planning and asset creation in coordination with the Unilever team.

  • Lead the development of all Retailer Specific flavor initiatives; develop packaging and naming conventions with Design; hold stakeholders accountable for timelines; plan marketing support programs that drive immediate trial and repeat; monitor all launches against success criteria and provide recommendations accordingly.

  • Work with Customer Development in the development of channel/retailer-specific marketing programs that support quality execution, leverage in-market learning and meet business objectives while leading the Shopper Marketing Strategy and execution.

  • Lead all aspects of the US Brand Building budget, working with Finance on budget tracking, spend reconciliation, and timely vendor payment.

  • Lead the strategic oversight for Ben & Jerry’s business in Canada including the innovation pipeline execution, brand plan development, and creative execution.

  • Leadership for key specific initiatives that arise throughout the annual planning process or as a result of marketplace movement.

  • Management and oversight responsibility for the Brand Operation intern

  • Exhibit commitment to the brand's social mission and help lead Marketing's contribution to delivering all three elements of Ben & Jerry's three-part mission statement.

QUALIFICATIONS :

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

  • Bachelor degree in relevant subject or the equivalent combination of education and experience.

  • 4 or more years experience performing marketing, product/brand management or market research and analysis.

  • Proven ability as a creative and innovative thinker with experience working effectively in cross-functional teams.

  • Must possess excellent analytical abilities and strong project management skills.

  • Exhibit a strong bias for action and accountability for both self and others.

  • Demonstrated understanding of and experience in digital and social media platforms and technology.

  • Excellent written & verbal communication skills.

  • Experience with customer facing responsibilities a plus.

  • Computer proficiency, especially Microsoft Excel, Word, Project & PowerPoint.

  • Proficiency with using and interpreting Nielsen Nitro (or similar syndicated data) a plus.

  • Spanish speaking a plus.

Work Environment:

  • Office environment, some repetitive motion required.

  • Some travel is expected approx. 20% of the time

Our People Profile

To support out 3-part mission, Ben & Jerry’s also has an outspoken people-mission. We look for people with these characteristics to strengthen our team:

  • Purpose-driven: passion and drive to make a real impact with our social mission agenda

  • Empathy: curious to collaborate with a variety of personalities and styles and to build excellent relationships with internal & external stakeholders

  • Mastery: continuously learn and develop to remain an expert in your functional area

  • Autonomy: dare to make choices and take ownership

  • Activism: interested in bringing about political or social change

  • Equity: recognizing power dynamics and how biases play out in interactions throughout society; this awareness and these skills are necessary so that throughout our business we engage respectfully and make decisions fairly

What We Can Offer You

Culture for Growth at https://www.unilever.com/about/who-we-are/our-vision/ | Top Notch Employee Health & Well Being Benefits at https://drive.google.com/file/d/0BzuVqApc7i-tR2YxazMxNkpPZVU/view | Every Voice Matters at https://www.unilever.com/sustainable-living/the-sustainable-living-plan/enhancing-livelihoods/opportunities-for-women/upholding-diversity/ | Global Reach at https://www.unilever.com/brands/ | Life at Unilever at https://www.linkedin.com/company-beta/1248/life/ | Careers with Purpose at https://www.unilever.com/sustainable-living/transformational-change/ | World Class Career Development Programs at https://www.unilever.com/careers/graduates/uflp/ | Check Out Our Space at https://www.themuse.com/companies/unilever/office | Focus On Sustainability at https://www.unilever.com/sustainable-living/transformational-change/


Unilever is an organization committed to diversity and inclusion to drive our business results and create a better future every day for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, or protected veteran status and will not be discriminated against on the basis of disability. For more information, please see Equal Employment Opportunity Posters

Equal Opportunity/Affirmative Action Employer Minorities/Females/Protected Veterans/Persons with Disabilities

Employment is subject to verification of pre-screening tests, which may include drug screening, background check, credit check and DMV check.

If you are an individual with a disability in need of assistance at any time during our recruitment process, please contact us at 1-855-239-5459 or NAAccommodations@unilever.com at mailto:NAAccommodations@unliever.com . Please note: These lines are reserved for individuals with disabilities in need of assistance and are not a means of inquiry about positions or application statuses.



Unilever is an organization committed to diversity and inclusion to drive our business results and create a better future every day for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, or protected veteran status and will not be discriminated against on the basis of disability. For more information, please see Equal Employment Opportunity Posters

Equal Opportunity/Affirmative Action Employer Minorities/Females/Protected Veterans/Persons with Disabilities

Employment is subject to verification of pre-screening tests, which may include drug screening, background check, credit check and DMV check.

If you are an individual with a disability in need of assistance at any time during our recruitment process, please contact us at 1-855-239-5459 or NAAccommodations@unilever.com at mailto:NAAccommodations@unliever.com . Please note: These lines are reserved for individuals with disabilities in need of assistance and are not a means of inquiry about positions or application statuses.

We are one of the world’s largest consumer goods companies with amazing brands, dynamic people and a sustainable vision. We meet everyday needs for nutrition, hygiene and personal care with brands that help people feel good, look good and get more out of life. If you are ambitious, keen to learn and want lo lead, you have come to the right place. Explore our website and apply to be part of a company with more than 400 brands used by over two billion people everyday. ​

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