Responsibilities

• Oversee the development and optimization of the company's website to ensure it serves as a primary tool for business and product information, lead generation

• Analyze website analytics to monitor performance and identify opportunities for improvement

• Implement strategies for SEO and content marketing to improve organic search rankings, increase web traffic, and enhance user engagement

• Develop and execute inbound and outbound marketing strategies aimed at generating high-quality leads for the sales team

• Implement lead scoring and management practices to ensure effective handoff of marketing qualified leads to sales

• Design, implement, and monitor comprehensive marketing campaigns across multiple channels (digital, print, events) tailored to specific segments of the healthcare IT market

• Craft compelling marketing messages and value propositions that clearly articulate the benefits and differentiators of the company’s products and services to the target audience

• Ensure consistent messaging across all marketing materials and platforms, reinforcing the brand identity and values

• Manages social media channels and campaigns.

• Creates collateral and media files including flyers, presentations/decks, screenshot editing, video, etc.

• Plans and manages exhibits and trade shows for medical imaging

• Creates and maintains inventory of branded materials for special events.

• Provides general marketing support to the marketing, sales, and executive teams and works on special projects as assigned.

Qualifications

• Bachelor’s Degree in Marketing or any related field is required

• Experience managing social media channels, website development and marketing campaigns

• Minimum 5 years of experience in a similar role (i.e. for an advertising or PR agency or other large company with multiple concurrent projects).

• Excellent command of the English language - written and verbal.

• Digital content creation and creative development experience.

• Experience using HTML, use of graphics manipulation software is desired.

• Marketing experience in B2B, preferably in healthcare, IT or SAAS.

• Must have strong Microsoft Office skills.

• Great communication skills and able to travel occasionally to trade shows/conferences, company meetings, presentations, etc.

• Experience using marketing automated platforms such as Hubspot, Marketo, Pardot, Mailchimp, Hootsuite

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