Description We are looking for a diligent Paid Social Specialist to join our team in Minneapolis, Minnesota. This role involves creating and managing paid social marketing strategies, optimizing campaigns, and analyzing data to make real-time recommendations. The successful candidate will have a hands-on approach to executing paid media tactics and a keen eye for detail in identifying excellence in creative content.

Responsibilities:

• Contribute to overarching digital objectives and strategies with a focus on paid social marketing, incorporating business goals, analytics, technology solutions, testing plans, and creative optimization.

• Develop tactical paid social plans, including targeting and segmentation, creative and messaging optimization, platform priorities, testing plans, measurement plans, and budget requirements.

• Collaborate with internal teams and clients to manage strategies and activation across platforms such as Facebook, Instagram, Snapchat, LinkedIn, TikTok, Twitter, Pinterest, and AdWords.

• Conduct measurable A/B tests on ad copy and creative to ensure campaigns hit the target audience and are optimized for cost and performance.

• Pilot new paid social platforms, beta offerings, and first-to-market features to stay at the forefront of industry innovations.

• Manage day-to-day budget, campaign pacing, and partner relationships to ensure optimal campaign performance.

• Design and present campaign results, insights, and opportunities to stakeholders.

• Stay updated on tech capabilities to evaluate and implement industry innovations.

The role requires proficiency in tools such as Facebook Insights, Google Analytics, Hootsuite, Instagram, and Google+, among others, and skills in areas like blogging, brand awareness, and campaign planning. Requirements • Proven experience as a Paid Social Specialist for a minimum of two years

• Proficiency in using Facebook Insights, Google+, Google Analytics, and Hootsuite

• Demonstrable skills in managing Instagram and other social media platforms

• Ability to create effective Advertisements to drive brand awareness and engagement

• Solid understanding and experience in Analytics and data interpretation

• Proven experience in Blogging and content creation for social media

• Proficiency in developing and executing Campaign Planning for various social media platforms

• Demonstrable skills in enhancing Brand Awareness through social media channels

• Must have exceptional communication and interpersonal skills

• Ability to work collaboratively in a team environment

• Strong problem-solving skills and the ability to work under pressure

• Bachelor's degree in Marketing, Communications, or a related field is preferred. Innovation starts with people.®

Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more.

All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.

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